01Own
Ownability
Trademark conflicts across US, EU and UK plus protectability, domain and registry exposure — stated as risk bands, not raw counts.
trademarkdomainsrisk bands
Know if your brand name will fly — before you launch.
6 dimensions·3 minutes·evidence over guesswork
No spam — one email the day we open. No firm date yet.
What we check
Six dimensions, one verdict.
A name can be legally clear and still mispronounced into oblivion. We score all six and synthesize them into one verdict — so the answer accounts for everything, not just the part you remembered to check.
02Say
Sound
Pronounceability, spelling ambiguity, syllable shape and sound-symbolism — how the name survives being said out loud.
pronouncespellingfeel
03Differ
Distinctiveness
How far the name stands apart from category rivals — above the alienness floor, under the too-distinct ceiling.
competitorsstemsstandout
04Travel
Culture
Meaning and connotation across eight locales. Claims are marked AI-inferred or data-backed — never guessed.
localesmeaningsafety
05Fit
Positioning
How well the name fits the brief — industry, audience and brand personality — and how far it can extend.
brief-fitaudienceextend
06Find
Discoverability
Whether people can reach the name once you own it — SERP rank, voice clarity and namespace availability.
SERPvoicenamespace
How it works
You see the work, not just the answer.
01
Type your name
One field. Drop in a candidate — we trim, normalize and accept it the way you typed it.
02
Watch the work
The agent checks domains, trademarks, handles and meaning in the open. Every claim shows its source and the moment it was observed.
03
Get an evidence-backed verdict
An AI-synthesized result you can defend — go, caution or rework — with the blockers spelled out and a Dossier you can hand to a co-founder.
Who it's for
Founders days from committing real money.
You've already Googled the name for half an hour and you're still not sure you covered everything. Built for the moment before you pay the lawyer, buy the domain and order the logo.
Testimonials land here as we collect them. We'd rather show nothing than invent a quote.
Pricing
Pricing, when we open.
These are our planned prices — the free verdict will always be free. Details may shift before launch; join the waitlist and you’ll be the first to know.
Free verdict
$0
See whether your name has a major red flag. No account required.
- Full verdict + one dimension
- Evidence with source + timestamp
- No sign-up to view
At launchPremium
$29/ month
The whole picture: all six dimensions, comparison and export.
- All 6 dimensions, drill-downs
- Compare up to 6 names
- Decision Dossier export
Enterprise
$99/ month
For brand teams running many names with stakeholder reporting.
- Everything in Premium
- Shared workspace + seats
- Priority screening queue
One-time
$19once
A single full assessment with export. No subscription.
- One full 6-dimension run
- Dossier export included
- No recurring charge